PANews reported on January 11 that according to Decrypt, Heritage Distilling (CASK), a Nasdaq-listed spirits company, said it would begin holding cryptocurrencies as "strategic assets" and accepting cryptocurrency payments. The company said the plan needs to be approved, and Heritage will first develop a policy plan for approval by the board of directors before taking action.

“Heritage has always been an innovator, and we are once again leading the way in the craft spirits space as we prepare to accept Bitcoin as a form of payment for online e-commerce sales and to acquire and hold Bitcoin as an asset,” Heritage CEO Justin Stiefel said in a statement.