PANews reported on May 21 that according to an official announcement, Japan's multi-chain Web3 infrastructure Astar Network announced that it has received a strategic investment from Animoca Brands, and the specific amount has not been disclosed. The two parties will focus on promoting the on-chain of Japanese and Asian entertainment IPs and jointly develop a scalable blockchain entertainment ecosystem for consumers. The first project to be implemented in this cooperation is the Anime ID identity system based on Moca Network, which will be deployed on the Astar subnet Soneium to achieve seamless migration of Web2 users to Web3. Another key project, Anime Art Fest, will expand the coverage of on-chain entertainment IPs. Astar's native token ASTR will serve as a unified circulation and incentive tool within the ecosystem to support developer funds and user incentives. Animoca Brands said that this cooperation values Astar's position as a hub for the on-chainization of Asian entertainment IPs. The two parties are exploring the establishment of a special fund focusing on IP and entertainment, which has attracted the attention of institutional investors.

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