PANews reported on February 18th, citing Cointelegraph, that decentralized SocialFi platform Zora announced the launch of a new Attention Markets platform on the Solana chain. This platform allows traders to trade trending terms, topics, hashtags, and trends online. Users can create "Trends" before a topic explodes in popularity and track profits and losses in real time. Zora co-founder Jacob Horne stated that currently, launching a Trend requires 1 SOL to suppress spam. Trends themselves do not offer creator rewards, but pairs under a Trend can receive creator incentives. Furthermore, a Zora job posting indicates that the company is seeking an "Attention Economist" to track cultural trends on platforms such as TikTok, Instagram Reels, YouTube Shorts, and X to predict the next wave of trends.