Google Maps + Claude: A local business customer acquisition machine that can be run by one person.

Original post: @timbidefi

Compiled by: PANews Crayfish

This tutorial has over 2 million views. This Google Maps + Claude method is not a simple AI website building tutorial, but a customer acquisition process for local businesses.

The traditional process of finding leads, assessing needs, generating diagnostics, creating a website mockup, generating a demo video, sending personalized external links, and scheduling a call to close the deal has been streamlined. Now, service providers can directly present a preliminary result to their clients.

A quiet but important change is taking place in the sales of local business services.

The old approach was to compile a list of potential clients, make cold calls, send generic template emails, and follow up repeatedly for weeks before finally having a chance to acquire a client.

The new gameplay is completely reversed.

When you first contact a potential client, you already have a ready-made version that they might buy: a customized, branded website mockup, along with a demo video showcasing how the website works.

Potential customers no longer need to imagine what you can do, because they have already seen it.

What they need to decide is no longer "whether to start a website project", but "whether to buy the specific solution in front of them".

This will completely change the course of the sales conversation.

This method requires only four tools and one workflow to compress the entire pre-sales process into one afternoon.

The tool set needed

Google Maps: Find local businesses with poor websites or no website

Claude: Batch generation of personalized external copy and website briefings

Lovable: Generate an accessible landing page mockup in 5 minutes

Higgsfield: Generate a 10-second cinematic website demo video

When potential customers open your message, they see a website version that has already been prepared for them and can be previewed directly.

They weren't deciding whether to start a project, but whether to buy the specific artwork.

This is the core of the entire method.

Step 1: Find suitable potential customers

First, choose an industry where the owner usually doesn't understand technology, but the website is crucial to revenue.

The sub-fields include:

Roof repair, landscaping, plumbing, fence installation, chimney repair, HVAC, dental clinics, beauty salons, law firms, real estate agents, photographers, event venues, etc.

Directions to be avoided include:

E-commerce, franchise stores, national brands, and any business where the owner is not the decision-maker.

When you open Google Maps, avoid searching for overly broad keywords.

Do not search:

dentists in Austin

Instead, search for narrower keywords, such as:

cosmetic dentists in West Austin

The narrower the search scope, the higher the quality of the clues.

Don't prioritize contacting the top three or four results. They're usually already doing well: lots of reviews, modern websites, established customer acquisition channels, and no strong need for change.

The businesses that are really worth looking for are those ranked below them.

Ideal clues typically possess these characteristics:

The business has been operating for many years and has been listed on Google Maps for more than 5 years.
The number of comments is not high, usually less than 50.
The website link is missing in the Google Maps profile, or the website looks like it was created in 2014.
Despite the poor online presentation, the ratings and reviews were good.

These businesses are often a "gold mine".

They've done well offline, but haven't taken their online presence seriously. That's why when you show them a new website demo, the contrast between the old and new is very obvious, and their sales pitches are much more effective.

Click on each merchant and record the following information:

Merchant Name
If the current website does not have this information, please enter "None".
Telephone
address
A specific detail you notice, such as a prominent review, a featured service, or information on a Google Maps page that highlights its features.

In the same city and the same niche industry, first identify 25 to 30 potential customers.

Then, this list was handed over to Claude for structured organization.

Claude's prompt: Compile a list of potential clients

Here is my raw list of [niche] in [city] from Google Maps.
For each business, add:
- A one-line read on what is wrong with their current online presence
- A unique angle I could use in outreach based on what I noted
- The specific gap a new website would close
Format as a clean markdown table with the original columns plus
your additions. Keep it sharp, no buzzwords, no fluff.
Here is the list:
[paste your list]

Chinese meaning:

This is the original list of [cities] and [industries] that I compiled from Google Maps.
Please provide details for each merchant:
- Describe in one sentence what the problem is with their current online presentation.
Based on the information I've documented, here's a unique angle that can be used for external liaison.
- A new website can help them fill specific gaps
Please output as a clear Markdown table, retaining the original columns and adding your supplementary content.
Use direct language, avoid empty talk and marketing jargon.
The following is the list:
[Paste your list]

After completing this step, you will receive a structured list of potential customers. Each business has a unique entry point and can proceed to the next step.

Step 2: Submit the list to Claude to generate sales materials in batches.

Next, use a Prompt to generate three items for each merchant:

First, diagnosis.

In about 50 words, explain what problems their current online presence is facing and what revenue they might be losing. Be specific, and avoid marketing jargon.

Second, website briefing.

Around 100 words, including the main visual perspective of the homepage, the core service that should be highlighted, a tone suitable for the industry, a CTA that can improve conversion, and a design choice that can differentiate it from local competitors.

Third, cold start messages.

The message should be no more than 70 characters. It must begin with a specific observation about the business, mentioning their actual services or location, and end with a casual question asking if the writer would like to see a mockup. The tone should be as if the writer has actually reviewed their information; avoid a corporate tone and do not mention AI tools.

Claude prompts: Generate diagnostics, website briefing, and cold start message.

You are a senior local marketing strategist. For each business in
the list below, generate three deliverables:
1. Diagnosis (50 words): what is wrong with their current online
presence and what revenue is leaking because of it. Be concrete,
No buzzwords.
2. Site brief (100 words): hero angle, key services to highlight,
tone that fits the industry, the call to action that will convert,
one design choice that sets them apart from local competitors.
3. Cold message (under 70 words): opens with one specific observation
about THIS business, references their actual service or location,
ends with a soft ask to see a mockup. Sound like a real person who
looked them up. No corporate language. No mention of AI tools.
Format as a clean table I can paste into a CRM.
Here is the list:
[paste CSV]

Chinese meaning:

You are a seasoned local marketing strategist. Please generate three items for each business in the following list:
1. Diagnosis (50 words): Explain the problems with their current online presence and what revenue they might be losing. Be specific, avoid marketing jargon.
2. Website Brief, 100 words: Include the main visual perspective of the homepage, the core services to be highlighted, a tone suitable for the industry, a conversion CTA, and a design choice that differentiates them from local competitors.
3. Cold start message, 70 characters or less: The beginning must include a specific observation about the merchant, mentioning their actual services or location, and the end should casually ask if you'd like to see a mockup. The tone should be as if you've actually researched them; avoid a corporate tone and do not mention AI tools.
Please output the data as a clear table so I can easily copy it to CRM.
The following is the list:
[Paste CSV]

You need to clearly tell Claude what to avoid:

Avoid marketing jargon, corporate jargon, and mentioning AI.

The final output should ideally make each line sound like it was written by a different person, rather than using the same template to batch replace names.

Step 3: Create Lovable Mockups only for the highest quality clues

Don't create a website demo for all 30 potential clients. Only create one for your top 5 to 8 clients.

Prioritize these clues:

The most specific diagnosis
Highly rated
The biggest contrast between the current online display and the new website
Most likely to reply

These are the clients for whom it's worth investing time in creating a complete mockup.

Lovable prompt template

Build a landing page for [business name], a [specific business type]
in [city].
Audience: [describe specifically].
Brand feel: [3 specific adjectives].
Hero focus: [angle from Claude's brief].
Sections in order:
1. Hero with primary CTA
2. Three core services
3. About with credibility positioning
4. Social proof / testimonials placeholder
5. Final CTA section
Design: [specific color palette, not "modern"], generous whitespace,
mobile-first, subtle scroll animations, no flashy effects.
Tone: [specific to industry].
Avoid: AI-looking gradients, generic stock photos, "Welcome to"
headlines, "Your trusted partner" copy.

Chinese meaning:

Create a landing page for [Business Name], who are located in [City] and have [Specific Business Type].
Target users: [Detailed description]
Brand perception: [3 specific adjectives]
Homepage Highlights: [From the Claude website newsletter]
The page structure is as follows:
1. Hero region, containing major CTAs
2. Three core services
3. About the region, emphasizing credibility.
4. Placeholder for social proof/user reviews
5. Final CTA Area
Design requirements: [Specific color scheme, do not just write "modern"], sufficient white space, mobile-first design, slight scrolling animation, no fancy effects.
Copywriting tone: [In line with industry characteristics]
Avoid: AI-heavy gradients, generic stock photos, "Welcome to" style titles, and "Your trusted partner" style clichés.

After generating the page, click "Publish," and you will get an accessible URL. Save this link.

For the other clients on the list, a full demo isn't necessary first. Simply send a personalized message with a lightweight suggestion like, "If you'd like to see one, I can make a mockup for you."

The only people who should actually spend time creating a demo are the customers who are most likely to convert.

Step 4: Generate a website demo video using Higgsfield

Static screenshots are easily overlooked.

However, a 10-second dynamic website demo video is more likely to get a response. Take 3 to 5 screenshots from Lovable's mockup:

Hero area
service area
About the region
Social verification/User review area
CTA Area

Then upload it to Higgsfield to generate a vertical video.

Higgsfield prompt words

Create a 10-second cinematic walkthrough using these landing page
Mockup images.
Camera: slow zoom on hero (2 seconds), smooth pan to services,
gentle ease into about, end on final CTA with soft fade.
Style: premium, cinematic, professional. Subtle motion on text.
Soft depth of field. Modern editorial feel.
Format: 9:16 vertical, 1080x1920.
Avoid: dramatic zooms, fast cuts, aggressive color grading.

Chinese meaning:

Use these landing page mockup images to create a 10-second cinematic website browsing video.
Camera movement: The camera slowly advances to the Hero area for the first 2 seconds, then smoothly moves to the service area, gently transitions to the About area, and finally stops at the CTA area and fades out softly.
Style: High-end, cinematic, professional. Subtle text animation. Soft depth of field. Modern editorial style.
Format: 9:16 portrait mode, 1080x1920.
Avoid: exaggerated zoom, rapid editing, and heavy color grading.

The portrait orientation is important.

This is because most potential customers open emails, text messages, or private messages on their phones. Vertical videos can be played directly like content, while horizontal videos are more likely to be seen as attachments, making them less likely to be opened.

Step 5: Send external messages

The original article argues that one of the key reasons for 90% of external collaboration failures is the premature mention of AI.

Do not mention Claude, Lovable, or Higgsfield in your messages, and do not mention any tools you have used.

Potential clients care about results, not tool stacks.

Once you say, "I did this with AI," you can easily sound like one of the other AI gimmick players in the other person's inbox.

Cold start message template

Hey [first name], built you a quick site mockup based on what
I saw it on your Google profile.
[One specific observation that proves you actually looked.]
10-second walkthrough: [Higgsfield video link]
Full preview: [Lovable URL]
If it looks close to what you would want, happy to chat.
If not, no worries.
[Your name]

The Chinese meaning is:

Hey [Name], I made a quick website mockup based on the information on your Google page.
[A specific observation to prove you actually read their information]
10-second demo: [Higgsfield video link]
Full preview: [Lovable URL]
If this direction is close to the effect you want, we can talk.
It's perfectly fine if it doesn't suit you.
Your Name

The message should be kept to 70 characters or less.

The video is responsible for sales; the preview link proves you've done your homework; and a lighthearted ending can reduce the other party's pressure.

Valid title

Built something for [business name]
Quick mockup for [business name]
Saw your reviews, made you something

In Chinese, this can be understood as:

I made something for [Seller Name]
A quick mockup was created for [Merchant Name]
After seeing your reviews, I created a page for you.

Titles that are easily deleted

Quick question
Improving your website
Free consultation

These types of subject lines are too similar to traditional marketing emails and are easily ignored or deleted.

Different industries are suited to different channels.

The following are channel recommendations:

Email: Suitable for most industries
SMS: Suitable for contractors, technicians, plumbers, etc.
Instagram Direct Marketing: Suitable for beauty salons, restaurants, and visual merchandising businesses.
LinkedIn: Suitable for law firms, financial services, and B2B industries.
Telephone: Suitable for contractors, cleaning services, and older customer groups.

The pace of keeping up with the pace must also be controlled.

If there is no reply after 4 days, send a follow-up message.

If there is still no reply after 7 days, send a second follow-up message from another angle.

Then archive it and don't dwell on it anymore.

Claude follow-up prompts

Write two follow-ups for this prospect, both under 50 words.
Message 1: reference a specific gap in their current site.
Message 2: reference what a competitor is doing better.
Same tone as the original. No AI mentions.

What truly drives a sale?

A mockup is an icebreaker tool.

The actual transactions usually happen during Zoom calls.

Once a potential client responds positively, the original text suggests scheduling a 10-15 minute Zoom meeting with them.

During the call, I showed them a mockup.

While demonstrating, ask questions:

What do they want to change?

What content is more in line with their business?

Which services need to be highlighted more?

Does a CTA align with their customer acquisition strategy?

Then record the feedback and provide a quote on the spot.

The original article argues that once customers are on the phone, they usually begin to imagine what it would be like to own the new website.

They are not deciding whether to buy an abstract website service, but whether to buy the specific website in front of them.

The conversion rate after a positive response is approximately 30% to 50%.

How do you calculate the costs and benefits of this method?

Send 30 personalized external links over a weekend.

The expected response rate is 10% to 15%.

That is, about 3 to 4 positive responses.

The conversion rate after a positive response is 30% to 50%.

That translates to about 1 to 2 deals being closed each weekend.

Subscription model

Each weekend generates an additional $500 to $1,000 in MRR ( Monthly Recurring Revenue ).

Working two weekends a month adds $2,000 to $4,000 in MRR per month.

After six months, the monthly recurring income could reach $12,000 to $24,000.

One-time project model

Each weekend could bring in a one-time cash income of $2,500 to $10,000.

The advantage of this approach is not in whether you "can build a website," but in that you change the client's decision from "whether to start a project" to "whether to purchase a tangible result that has already been achieved."