PANews reported on October 28 that according to the official blog, 1inch announced a long-term cooperation agreement with Bruce Lee's family company to promote the adoption of DeFi and Web3. 1inch said that the name "1inch" itself is derived from Bruce Lee's iconic "one-inch punch". Bruce Lee's versatility, agility and innovative spirit have always guided its development of products such as Fusion+.

1inch also stated that under this cooperation, 1inch and Bruce Lee's family company are launching an advertising campaign with the slogan "Take Cryptocurrency Seriously". The campaign aims to change people's impression of cryptocurrency so that it is no longer seen as unserious or purely speculative, and to convey to the public that cryptocurrency represents the future financial system.