PANews reported on August 11th that Gate announced its title sponsorship of the Token of Love Music Festival, presented by Decrypt, on October 1, 2025, continuing to expand the boundaries of Web3 integration with mainstream culture. The festival is expected to attract thousands of attendees, over 100 partners, and globally renowned artists, blending fashion, technology, and youth culture. The lineup includes a global K-Pop icon known for "Gangnam Style," the first Chinese female DJ to be named to the DJ Mag Top 100, and the Gen Z rapper behind TikTok hits "Fast" and "Paralyzed."

Gate's move is seen as a significant signal of Web3 companies entering mainstream culture, continuing its strategic expansion into diverse sectors such as art, education, and sports. Furthermore, Gate will host a Web3-themed reception during the Formula 1 Grand Prix on October 2nd, bringing together global partners to discuss the future of culture and commerce.