PANews reported on January 10th that Pump.fun co-founder Alon Cohen stated that the Creator Fees mechanism needs adjustment. He explained that the Dynamic Fee V1, launched a few months ago, was designed to incentivize project founders and teams to launch tokens on Pump.fun, and its effects were significant. Many new creators began launching tokens on the platform and live-streaming, creating the best on-chain environment of 2025, with transaction volume doubling.

However, this model is unsustainable and exposes key problems within the platform. It incentivizes low-risk activities (such as token creation) rather than high-risk activities (such as trading). For ordinary meme coin deployers, the fee mechanism has failed to significantly change behavior, resulting in a lack of utility for creator fees (such as sending fees to relevant celebrities to boost the community). Alon Cohen claims that major changes are coming soon, with more build content to be released.