PANews reported on December 12 that BBVA, the Spanish international bank, announced a multi-year strategic partnership with OpenAI to extend ChatGPT Enterprise to its 120,000 employees worldwide, expanding its reach tenfold. This collaboration aims to enhance customer experience, optimize internal operations, and promote the deep integration of AI into banking operations through artificial intelligence (AI) technology.

BBVA plans to leverage OpenAI technology to develop new AI solutions to improve customer interactions, boost employee productivity, optimize risk analysis processes, and redesign internal processes such as software development. Previously, BBVA successfully piloted ChatGPT among its employees, helping them save nearly three hours per week on routine tasks.

This collaboration also includes dedicated training programs and a structured tool integration model to ensure the secure and consistent application of AI tools across all business areas in 25 countries worldwide. Furthermore, BBVA plans to directly serve customers through ChatGPT, accelerating its transformation into an AI-native bank. BBVA Chairman Carlos Torres Vila stated that this collaboration will bring customers a smarter and more personalized banking experience.

Previous reports indicated that Disney would make a $1 billion equity investment in OpenAI .