PANews reported on October 21st that, according to The Block, Coinbase purchased the "Up Only" NFT from Cobie (Jordan Fish) for $25 million in USDC, triggering the NFT's terms: Cobie and Brian Krogsgard (aka Ledger) must produce eight new episodes. Brian Armstrong confirmed that "Up Only TV" will return. Cobie previously stated that the NFT would be restarted once it was bought or burned, and set the price to a sky-high level to prevent it from being bought. The podcast was discontinued in December 2022 following the FTX crash.