PANews reported on January 22 that according to CoinDesk, Nexo announced that it will implement a minimum account usage threshold of $5,000 starting from February 21, 2025 to focus on serving high-net-worth customers. This move is part of its 2025 growth strategy and recent brand reshaping.

Nexo said that the platform is committed to supporting long-term holders and wealth creators through high-end customized services and wealth management solutions. As of now, Nexo manages more than $11 billion in assets, has issued a total of $8 billion in crypto loans, and paid more than $1 billion in interest. In addition, Nexo obtained a preliminary license in Dubai in 2024, becoming one of the few crypto lending platforms that survived the market downturn in 2022-2023.