PANews reported on January 17th that, according to Coindesk, crypto lending platform Nexo has signed a four-year sponsorship agreement with the Audi Revolut F1 team, further expanding its sports partnerships just one month after reaching a deal with the Australian Open tennis tournament. Sources familiar with the matter revealed that the agreement is worth tens of millions of dollars. The brand will be deeply integrated into the team's visual identity, prominently displayed on the car livery, driver and mechanic helmets, and sleeves.

Cryptocurrency exchanges invested a total of $568 million in sports sponsorships during the 2024-2025 season. Football remained dominant, accounting for nearly 60% of all new sponsorships.