Meme Surge! A Weekly Review of New Assets Listed on Huobi HTX: PEPE Drives the Meme Sector Rise, Multiple Chain Memes Surge

The crypto market saw a significant surge in meme assets across multiple blockchains during the week of December 29, 2024, to January 4, 2025, with funds rotating from defensive positions into high-volatility, sentiment-driven sectors.

Meme Sector Dominance: Meme projects led the gains across several ecosystems.
- On BSC, BROCCOLI (CZ'S Dog) surged 170%, leading the week's top performers.
- The Solana ecosystem remained strong, with PONKE up 104% and BONK rising 44%.
- Other chains also participated: Ethereum's PEPE rose 64%, TRON's SUNDOG gained 39%, and Base's BRETT increased 43%.
AI Sector Recovery: Concurrently, funds partially rotated from memes into the AI sector, which showed signs of structural recovery.
- Base Chain AI projects were notable, with GAMEBASE surging 60% and VIRTUAL rising 40%.
Market Context & Exchange Strategy: The trend highlighted a "sentiment-driven, meme-led" market. Huobi HTX's listing strategy focuses on capturing such trends across sectors like Meme and AI while emphasizing long-term value and tighter asset standards to help users navigate market rotations.

Disclaimer: The content is for market information and analysis only, not investment advice. Digital assets are highly volatile; trade rationally and manage risks.

From the end of 2025 to the beginning of 2026, the crypto market gradually recovered its risk appetite amidst volatility. With a temporary rebound in market liquidity, funds began to spread from defensive assets to high-elasticity sectors, and sentiment-driven characteristics became significantly stronger, with meme assets once again becoming the focus of market attention. In the past week (December 29th – January 4th, 2026), multiple meme assets on Huobi HTX experienced a comprehensive surge, with multiple blockchain ecosystems such as BSC, Solana, Base, Ethereum, and TRON rotating upwards, becoming the most representative structural market trend of the week.

Meme Sector: Multiple Chains Rise Simultaneously, Sentiment-Driven Market Acceleration

Last week's top gainers were almost entirely dominated by meme projects, indicating a continued strengthening of investor preference for assets with high consensus and high dissemination potential.

In the BSC ecosystem, BROCCOLI (CZ'S Dog) performed particularly well, with a cumulative increase of 170% within the week, becoming the top gainer this week. As one of the most active meme projects on the BSC chain, BROCCOLI quickly attracted financial attention through community dissemination and emotional resonance. Meanwhile, $ rose 48% in 4 weeks, PALU saw a weekly increase of 37%, and Binance Life rose 19%. The overall popularity of the BSC meme sector has clearly increased.

The Solana ecosystem continues its strong performance, with PONKE (Ponke) surging 104% this week. Community activity and trading volume have increased simultaneously, making it an important representative asset in the SOL Meme sector. BONK (Bonk) rose 44%, and BOME (BOOK OF MEME) rose 37%. The coordinated rise of multiple projects indicates that on-chain meme assets in Solana still have development potential.

In addition, Ethereum, TRON, and the Base ecosystem also performed well. PEPE, the leading ETH meme, rose 64% this week; SUNDOG (Sundog) , a TRON meme project, rose 39% this week; and BRETT (Brett) , a Base meme project, rose 43% this week. Whether it's established public chains or emerging L2 ecosystems, the meme narrative continues to be attractive.

AI Sector: Structural Recovery, Base Chain Projects Strengthen

While meme sentiment dominates, there is a rotation of funds from memes to AI, and the AI sector has also seen a market rebound, especially the Base Chain AI project, which performed relatively well this week.

Among them, GAMEBASE (GAME by Virtuals) surged 60% this week. GAME is the AI Agent game framework supported by VIRTUAL, attracting market attention against the backdrop of the convergence of AI with blockchain games and application narratives. VIRTUAL (Virtuals Protocol) saw a weekly increase of 40%. VIRTUAL is an AI x Metaverse protocol that builds the future of virtual interaction. Overall, AI assets are showing more structural repair characteristics, with weaker sentiment-driven growth compared to memes, but they still possess allocation value in the medium-term narrative.

*The above content is for market information compilation and trend analysis only and does not constitute any investment advice. Digital asset prices fluctuate greatly, so users should participate in trading rationally and pay attention to risk control.

Huobi HTX's new listing strategy continues to evolve: forward-looking layout across multiple sectors, asset structure moving towards long-term value.

From an overall structural perspective, this week's market trend exhibited a clear characteristic of "sentiment-driven and meme-led gains." Meme assets, with their strong consensus, high dissemination, and fast pace, became the core focus of short-term capital accumulation; meanwhile, narrative-driven sectors such as AI experienced simultaneous on-chain repairs, providing the market with more structural opportunities.

Huobi HTX continues to provide users with a wider range of trading options by frequently listing new assets and diversifying its asset portfolio across multiple blockchains, covering core hot sectors such as Meme and AI. Looking towards 2026, Huobi HTX's asset listing strategy will continue to evolve: while maintaining a high degree of sensitivity to market trends, it will firmly adhere to a "value return" approach and gradually tighten asset access standards. Through forward-looking investment and meticulous selection of high-growth, high-quality assets, Huobi HTX continues to amplify the wealth effect of premium assets, helping users seize more certain growth opportunities amidst the structural rotations in the crypto market.

Regarding Huobi HTX

Founded in 2013, Huobi HTX has evolved from a cryptocurrency exchange into a comprehensive blockchain business ecosystem after 12 years of development, covering digital asset trading, financial derivatives, research, investment, incubation and other businesses.

Huobi HTX, as a leading global Web3 portal, adheres to the development strategy of global expansion, ecosystem prosperity, wealth effect, and security and compliance, providing comprehensive, safe and reliable value and services to virtual currency enthusiasts around the world.

For more information about Huobi HTX, please visit https://www.htx.com/ or HTX Square , and follow us on X , Telegram , and Discord . For further inquiries, please contact glo-media@htx-inc.com .