PANews reported on November 13th, citing CNBC, that Ripple Labs, under the leadership of CEO Brad Garlinghouse, is accelerating the integration of blockchain technology with traditional finance. By 2025, Ripple had already acquired key financial services companies such as Hidden Road and GTreasury for nearly $4 billion and launched an over-the-counter spot market trading service for US institutions, with a market valuation already reaching $40 billion.

At the Ripple Swell 2025 conference, Garlinghouse stated that the company is committed to providing diversified traditional financial services through blockchain infrastructure to meet the growing institutional demand for digital assets. Simultaneously, Ripple plans to collaborate with large institutions to promote XRP Ledger technology, further enhancing the application value of the XRP ecosystem.

Despite XRP's price remaining range-bound in 2025, Garlinghouse believes that Ripple's blockchain solutions will inject new momentum into traditional finance as US digital asset regulations gradually loosen and institutional demand increases. However, he also points out that banks still need to wait for a clear legal framework for full adoption of crypto technology due to stalled US legislation.