PANews reported on March 9 that according to Crypto.news, Gianni Infantino, president of the International Football Federation (FIFA), said that the organization may develop its own cryptocurrency token. Infantino expressed FIFA's interest in creating digital tokens to interact with fans around the world when he attended President Trump's White House Cryptocurrency Summit on March 7. "FIFA is very interested in developing FIFA tokens, starting here, starting in the United States, to conquer the world's 5 billion football fans." "If anyone here is interested in working with FIFA, we are here, together with the United States of America, we will conquer the world of football with FIFA tokens."

Despite the lack of specific details or timelines, the announcement hinted that FIFA is exploring blockchain technology as a potential way to engage fans and generate revenue. In response, Trump said: "The coin could end up being worth more than FIFA. In fact, it could be a pretty big coin." The announcement comes as FIFA prepares for the 2026 World Cup, which will be co-hosted by the United States, Canada and Mexico.

After the summit, a cryptocurrency called "FIFA" surged. The price of the token increased by 357,000% in a single day, reaching a market value of approximately $8.2 million. However, the token has no connection with FIFA.