PANews reported on June 13 that Spanish banking group BBVA announced a strategic partnership with OpenAI to fully integrate artificial intelligence into customer service, business operations, software development, and employee workflows. This partnership aims to drive the transformation of the banking business towards an AI-native model, with the goal of redesigning the bank's operating model using AI, including areas such as customer experience, commercial banking services, risk management, operational efficiency, software development, and employee productivity.

It is understood that BBVA employees have created more than 20,000 custom GPTs internally, of which about 4,000 are frequently used by the team, covering multiple business areas such as legal, risk, customer service, finance, and marketing.