PANews reported on May 16 that according to Bitcoinmagazine, cross-border consumer goods e-commerce group DDC Enterprise announced the launch of a Bitcoin reserve strategy, planning to hold a total of 5,000 BTC within 36 months. In a letter to shareholders, the company's founder and CEO Norma Chu said that the first phase will immediately purchase 100 BTC and set a short-term goal of increasing holdings to 500 within 6 months. The company has formed a new advisory committee and fund management team with experience in crypto assets to implement the strategy.

According to the 2024 financial report, DDC's annual revenue reached US$37.4 million, a year-on-year increase of 33%, and its gross profit margin increased to 28.4%. As of March 31, 2025, the company held approximately US$23.6 million in cash and short-term investments. Norma Chu emphasized that Bitcoin's characteristics as an anti-inflation asset are highly consistent with the company's diversified reserve strategy.