PANews reported on November 12th that, according to Forbes, OpenAI's video generation application Sora, despite surpassing 4 million downloads, has extremely high operating costs, estimated at around $15 million per day for generating AI videos, with annualized expenditures exceeding $5 billion. Analysts estimate that generating a 10-second video costs an average of about $1.30, far exceeding the current free usage rate.

The report points out that OpenAI is still in a phase of aggressive expansion, prioritizing user growth and acquiring video training data over profitability. Company executives acknowledge that Sora's economic model is "completely unsustainable at present," and that the company may reduce free usage and explore paid or advertising-based monetization paths in the future.